| Illya Friedman |
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Illya Friedman began working intimately with professional camera systems in 1990. Before starting Hot Rod Cameras, Illya was the 4K Rental Specialist for Dalsa Digital Cinema, the HD camera rental specialist for Wexler Inc., and the Senior Rental Agent for production equipment rentals at Moviola Digital. Illya has performed technical demonstrations for A-list Directors, Producers and Directors of Photography, hosted training seminars for hundreds of camera professionals, lead demonstrations at NAB, IBC, Cine Gear and HD Expo trade shows. Illya also produced the first project shot on the P2HD format and transferred to 35mm Film, as well as coordinated equipment and technical support for the first 4K Feature Film, 4K music video, and major network TV series to shoot in 24p utilizing the Panasonic AJ-SDX900, and Sony XDCam systems. As an expert consultant, Illya has been involved with hundreds of projects, been interview by numerous trade publications, and sat on expert panels at film festivals and events across the U.S.
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Illya Friedman is the President of 










